Evin Craft — Executive Business Partner

About

I'm a Strategic Executive Business Partner at Block (NYSE: XYZ), supporting senior leaders across Enterprise & Field Sales, Global Partnerships, and Sales Marketing & Enablement within Block's global go-to-market organization. My work sits at the intersection of operational excellence and strategic leverage — I don't just keep calendars running; I design the systems that let fast-moving leaders move faster.

I bring a hospitality-rooted service mindset to tech — balancing precision, discretion, and relationship-building to help leaders and teams operate at their highest level. Across HubSpot, Twitter, and now Block, I've been the trusted operator behind executives driving go-to-market strategy, revenue growth, and global business operations.

Everything in sales moves quickly, so I built for speed: a personal stack of AI agents, automations, and internal tools — ChatGPT, Anthropic Claude, Google Gemini, and more — that handle triage, reporting, travel logistics, and team programs at a pace manual effort can't sustain. I'm energized by strategic upleveling: finding the better system, not just executing the ask.

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Senior executives
supported in parallel

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Internal tools & microsites
designed & shipped

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Recurring workflows
automated end-to-end

L5

Promoted — uplevel
in role to L5

01 — Core Competencies

What I Do

🗓️

Complex Scheduling

Multi-party, multi-timezone meeting orchestration across executives, leadership teams, and external partners — protecting deep-focus time as the non-negotiable.

✈️

Executive Travel

End-to-end coordination for constant travel — speaking engagements, partner meetings, summits, and international trips — with preferences and contingencies handled before they're asked.

🎯

Program Ownership

I own recurring team programs outright — show-and-tells, lunch-and-learns, AMAs, and rituals — designing the format and running them on cadence.

📋

Driving Action Items

Tracking commitments and meeting minutes across fast-moving threads so nothing slips — and leaders always know the state of play.

🤝

Strategic Alignment

Keeping executives and their teams in sync — translating priorities into coordinated action across organizations and time zones.

🛡️

Gatekeeping Focus

Guarding my leaders' time, energy, and attention at all costs — the calculus on every request is whether it earns a place on their calendar.

02 — My Differentiator

Built with AI & Automation

I treat AI as an operating partner, not a novelty. These are real, in-production tools I designed and shipped — no engineering team required — to scale executive support beyond what manual effort allows.

📊

Automated Executive Digests

Designed scheduled AI agents that mine email, calendar, and chat to auto-generate weekly leadership digests — surfacing wins, regional headlines, and what needs attention, delivered as a polished rendered doc every week without manual assembly.

ImpactReplaces hours of weekly manual assembly — leaders get a polished digest on schedule, every week.

AI AgentsScheduled JobsReporting

🧠

AI Skills-Marketplace Playbook

Conceived and launched an AI enablement playbook adopted across a global partnerships org — a curated, request-driven marketplace that turns scattered AI experimentation into shared, reusable team capability.

ImpactTurned scattered, individual AI experimentation into shared, reusable capability across a global org.

EnablementProgram DesignAI Strategy

🌐

15+ Internal Microsites

Built a library of polished internal sites — coverage guides, travel hubs, program directories, onboarding portals — designed and deployed myself on an internal static-hosting platform, each one a single-source-of-truth that replaces sprawling docs.

ImpactSingle-source-of-truth sites that retire sprawling docs — designed & shipped solo, no eng required.

Web DesignHTML/CSS/JSUX

🔔

Proactive Calendar Watchers

Wrote scheduled automations that watch executive calendars for net-new meetings and DM me to chase pre-reads and prep — so leaders walk into every meeting ready, and nothing lands cold.

ImpactLeaders walk into every meeting prepped — pre-reads chased automatically, nothing lands cold.

AutomationChat Integrationcron

📈

Tracker → Chat Webhooks

Built spreadsheet-to-chat pipelines that fire daily digest alerts when tracked records change — co-marketing requests, incentive justifications, expense/receipt collection — turning passive sheets into active workflows.

ImpactPassive spreadsheets become active workflows — changes surface in chat with zero manual checking.

Apps ScriptWebhooksWorkflow

📝

Intake Forms & Routing

Designed custom intake forms with conditional logic that route submissions straight into chat and curated queues — call-for-talks signups, program submissions — replacing email back-and-forth with structured, self-service flows.

ImpactStructured self-service replaces email back-and-forth and manual triage of incoming requests.

FormsConditional LogicRouting

03 — Selected Highlights

Achievements

★ Career Milestone

Promotion to L5 Executive Business Partner — Block

An uplevel that reflects a meaningful expansion in scope — a shift from day-to-day execution toward strategic, leadership-facing work. The role now centers on deeper cross-functional collaboration with my executives' teams, anticipating organizational needs, and driving programs and initiatives end-to-end rather than simply supporting them. It recognizes consistent impact above level across dual executive support, AI infrastructure, and complex global operations — with multiple leaders independently flagging my readiness for the next step up ahead of the cycle.

★ Career Milestone

Promoted to Administrative Business Partner — Twitter

Earned a promotion from Sr. HR Coordinator / Specialist, Executive Search to Administrative Business Partner — stepping up from coordinator-level execution into full executive partnership for senior leadership. Paired with the later L5 uplevel at Block, it marks two promotions inside four years — a consistent pattern of earning the next level ahead of the curve.

◆ Event Coordination

Executive Site Visits & Summits

Led logistics for multi-day leadership summits and executive site visits — agenda, travel, catering, and on-the-ground coordination — earning rave reviews on execution.

⚡ Innovation

AI-First Support Model

Pioneered an AI-and-automation-led approach to executive support within the org — turning a personal toolkit into reusable team capability and raising the bar for what one EBP can carry.

◇ Scale

Cross-Org Operations

Co-led org-wide initiatives spanning distribution-list refreshes, timezone-distributed team programs, and coverage models that keep global teams connected and self-organizing.

— What Leaders Say

In Their Words

Feedback from executives, managers & peers across partnerships

“

He doesn't just manage schedules — he actively looks for ways to optimize how I work, proactively sharing strategies to improve efficiency and effectiveness. Strong communication, strategic thinking, and a proactive approach to every aspect of his role.

Senior Sales ExecutiveFormer executive partner

“

His steady presence ensures critical cross-functional conversations happen despite chaos — calm, methodical, and solution-oriented, never losing track. It's the foundation that lets executives and teams focus on strategic priorities.

Executive Business PartnerPeer · award nominator

“

Thanks for the strong partnership — it made my role a great deal easier to have your backing. Watching out for my focus time and protecting my hours genuinely improved my work-life balance.

Former Business-Unit HeadPast executive partner

04 — Career Timeline

Experience

Executive Business Partner, Sales

Block (NYSE: XYZ)

Jul 2024 — Present

Executive partner to senior leaders across Enterprise & Field Sales, Global Partnerships, and Sales Marketing & Enablement within Block's global go-to-market organization.

Enable leadership effectiveness and operational alignment for executives driving enterprise revenue growth and global partnership strategy
Orchestrate complex calendar strategy, prioritization, and executive alignment across distributed sales, partnerships, and marketing stakeholders
Prepare leaders for high-stakes meetings, partner engagements, events, and executive decision forums as a connective cross-functional operator
Leverage AI productivity tools (ChatGPT, Google Gemini, Claude Code) to streamline communications and improve executive planning workflows
Earned an L5 uplevel (title remains Executive Business Partner) — recognized for impact above level and readiness for the next step up

Executive Assistant, Product & Engineering

HubSpot

Feb 2023 — Jul 2024

Supported four senior Engineering & Product leaders at VP and Sr. Director levels across global teams.

Led complex scheduling, domestic & international travel, expense management, and external speaking logistics
Planned and executed cross-functional events, offsites, and leadership All Hands — including agenda and content coordination
Collaborated with a global EA network to deliver seamless backup support and company-wide initiatives

Administrative Business Partner & Executive Search

Twitter

Jan 2021 — Feb 2023

Promoted from Sr. HR Coordinator / Specialist, Executive Search to Administrative Business Partner over two years, supporting senior leadership.

High-level partnership to the VP of Global Talent Acquisition and interim support to Sr. Director, Cortex ML Platform
Managed end-to-end travel, expenses, procurement, and vendor coordination via Navan, Expensify, and Concur
Partnered with the CEO's office to support scheduling for L9+ executive interviews; delivered white-glove candidate experience across time zones

Executive Coordinator

The Clift Royal Sonesta Hotel

Oct 2017 — Apr 2020

Hybrid HR Generalist, Executive Office, and Engineering Administration role — the hospitality foundation of my service mindset.

Full-cycle recruiting, benefits, payroll, and union (CBA) administration; acted as interim HR Manager
Calendar, correspondence, minutes, and expense support to the GM and Executive Committee
Led the management conversion to Sonesta — onboarded 230+ employees into Workday; payroll task-force lead for a sister-property conversion

Program Coordinator

Hotel Council of San Francisco

May 2016 — Oct 2017

High-level executive support to the President & CEO and leadership team — coordinating board & committee meetings, large-scale member events, and office operations.

Earlier — Hospitality & Events

CoralTree Hospitality · San Francisco State University

2011 — 2015

Guest services, concierge, venue management, and administrative roles that began a decade-long throughline of white-glove service and operational coordination.

B.S., Hospitality & Tourism Management

San Francisco State University, College of Business

2009 — 2015

Bachelor of Science · Minor in Business Administration.

05 — Toolkit

Skills & Toolkit

Executive Support

Complex Calendar ManagementGlobal Travel CoordinationEvent & Offsite LogisticsMeeting Minutes & Action TrackingGatekeeping & PrioritizationConfidentiality & DiscretionExpense Management

AI & Automation

ChatGPTAnthropic Claude / Claude CodeGoogle GeminiAI Agents & PromptingWorkflow AutomationScheduled / cron JobsWebhooks & IntegrationsApps ScriptHTML / CSS / JSStatic Site Design

Platforms

Google WorkspaceGoogle MeetSlackNavanExpensifyConcurWorkdayGoogle Sheets / Docs / Slides

Strengths

Strategic Systems ThinkingProgram DesignCross-Functional AlignmentSpeed & ResponsivenessStakeholder ManagementInclusive Communication

Let's connect

Open to conversations about executive operations, AI-powered support models, and the future of the EBP role.

in · Connect on LinkedIn ✉ Email me

— or send a note —